Category: Marketing Strategy

Without an effective marketing strategy you will allow your marketing decisions to be made by whim. You’ll miss opportunities and could become blinded by ego driven marketing. The following posts will give your marketing strategy a laser sharp focus.

Your Marketing Strategy Is The Key To Growing Your Business

If you’re new to building a marketing strategy these articles will help you immensely. These marketing techniques involve strategies for building your business and getting results. They’re not about “getting your name out there.” Marketing should be about four things:

  • Attracting Prospects (leads, potential customers, whatever you want to call your potential customers)
  • Converting Leads into Customers
  • Converting Customers into Clients (repeat customers)
  • Converting Clients into Advocates

Throughout these articles you’ll find your marketing strategy is not only about acquiring new customers but retaining existing customers. The marketing techniques you'll find useful will depend on where your are with your marketing strategy and the decisions you need to make.

Marketing Techniques For The Real World

These articles will involve practical marketing techniques for you to implement in the following areas:

Read around. If you don't see something you're looking for, just contact me with your questions and I'll do what I can to help.

Image Credit Giles Douglas.

What It takes To Be Memorable

How much effort do you put into being memorable? While I often feel like I’m flying by the seat of my pants, one thing I want to be is memorable. You want to remain top of mind. When you mention customer loyalty you’re really talking about being top of mind. That’s the goal behind branding. […]

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It’s Not Just Vodka, According To Tito

If you’re some sort of professional vodka taste tester, you may not like this. But, Vodka is vodka. It’s supposed to have no flavor or scent, other than the scent of alcohol. That’s what makes vodka, well, vodka. Over the weekend my bride and I were at an event. I go up to the bar […]

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Your Most Sensitive Body Part

If you try to rush the moment you get your hand slapped away. It takes a little caressing before you can get near it. You have to gain trust. Build a little rapport. Let them know you understand them, their problems, and their dreams. If you don’t, you’ll make the other person angry. They’ll get […]

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What You Can Learn Laughing At Star Wars Nerds

This story is appropriate for Star Wars Day. May the 4th (Be with you). A few years back I pulled up to work and parked behind a car that looked familiar. I realized it was a friend’s car. I never noticed the license plate before. His license plate was REDSIXX. Instantly I started laughing and […]

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Fail and Learn

I launched the podcast Fail To Learn last year. It was an experiment for me. I wanted to interview successful people and get their backstory. How did they trip on the path to success? What was it like? What did they do to recover? I cherished it. I loved talking with the guests and sharing […]

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Right Answer Or Wrong Question?

"If the answer is right who cares if the question is wrong" - From The Phantom Tollbooth More people keep shouting what they think is the right answer. They don't spend a second on the questions asked. They just keep shouting their answers. Social media makes it worse. How many horrible political posts and 'memes' […]

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