There’s a trail I like to hike near my home. It’s beautiful this time of year. It’s nice most of the year. According to my phone, it’s the equivalent of walking up and down 40 stories. You get some beautiful views of the metro Phoenix area and can see why it has the nickname, The […]
Without an effective marketing strategy you will allow your marketing decisions to be made by whim. You’ll miss opportunities and could become blinded by ego driven marketing. The following posts will give your marketing strategy a laser sharp focus.
Your Marketing Strategy Is The Key To Growing Your Business
If you’re new to building a marketing strategy these articles will help you immensely. These marketing techniques involve strategies for building your business and getting results. They’re not about “getting your name out there.” Marketing should be about four things:
- Attracting Prospects (leads, potential customers, whatever you want to call your potential customers)
- Converting Leads into Customers
- Converting Customers into Clients (repeat customers)
- Converting Clients into Advocates
Throughout these articles you’ll find your marketing strategy is not only about acquiring new customers but retaining existing customers. The marketing techniques you'll find useful will depend on where your are with your marketing strategy and the decisions you need to make.
Marketing Techniques For The Real World
These articles will involve practical marketing techniques for you to implement in the following areas:
- Direct Marketing Techniques
- Niche Marketing Strategies
- Customer or Brand Loyalty Strategy
- Social Media Marketing
- Pricing Strategy
- Online Marketing Strategy
- Email Marketing
- Lead Generation and Conversion
- Testing and Measuring Your Marketing Results
- More...
Read around. If you don't see something you're looking for, just contact me with your questions and I'll do what I can to help.
Image Credit Giles Douglas.
Won't Work For FoodRead More
Recently we went to the buffet at the casino near our home. It’s not my ideal place to eat out but, for some reason, my daughter thinks it’s the coolest thing. “You can just keep going back and get more and more food!” She’s 9. Crab legs was the popular item that night. It was […]
Chasing ChickensRead More
A friend of ours is raising 6 chickens. I watched the kids run around the yard chasing them. If they ran up to one, it would shoot off another direction. A kid would slowly follow another chicken into a corner and, as he reached out to grab it, the chicken would dart off and escape. […]
My 2 Favorite Email Marketing Sales Automation ToolsRead More
I'm routinely asked what tools do I use for various parts of my business. I don't like giving recommendations on tools because they change. Something great today is crap tomorrow, or something better has come along. With that said, I have two tools I've used for a couple of years now and I'm consistently impressed […]
So I'm The Ass?Read More
When you have a blog you get people asking to guest post on your site. I don't allow that here. When you have a podcast people ask to be interviewed on your show. I do that at Fail to Learn. I understand their desire to be seen as an expert. Or grab a few minutes […]
Missing The HumansRead More
Two kids are screaming for attention. They're fighting with each other, talking loudly, and occasionally crying to mom. What is mom doing? Staring at her phone. She sat there cow eyed. Her mouth is slightly open. And one hand is holding the phone while a finger on her other hand slowly moves the screen. Like […]
