This weekend my son participated in the state archery tournament for his school. He's a good shot and did a great job for his first time. On his first round, he hit the center of the target with one of the five arrows. The center is 10 points. The other four arrows were above and […]
Without an effective marketing strategy you will allow your marketing decisions to be made by whim. You’ll miss opportunities and could become blinded by ego driven marketing. The following posts will give your marketing strategy a laser sharp focus.
Your Marketing Strategy Is The Key To Growing Your Business
If you’re new to building a marketing strategy these articles will help you immensely. These marketing techniques involve strategies for building your business and getting results. They’re not about “getting your name out there.” Marketing should be about four things:
- Attracting Prospects (leads, potential customers, whatever you want to call your potential customers)
- Converting Leads into Customers
- Converting Customers into Clients (repeat customers)
- Converting Clients into Advocates
Throughout these articles you’ll find your marketing strategy is not only about acquiring new customers but retaining existing customers. The marketing techniques you'll find useful will depend on where your are with your marketing strategy and the decisions you need to make.
Marketing Techniques For The Real World
These articles will involve practical marketing techniques for you to implement in the following areas:
- Direct Marketing Techniques
- Niche Marketing Strategies
- Customer or Brand Loyalty Strategy
- Social Media Marketing
- Pricing Strategy
- Online Marketing Strategy
- Email Marketing
- Lead Generation and Conversion
- Testing and Measuring Your Marketing Results
- More...
Read around. If you don't see something you're looking for, just contact me with your questions and I'll do what I can to help.
Image Credit Giles Douglas.
What Isn't Branding?Read More
“Branding.” You keep using that word. I do not think it means what you think it means. I hate the term branding. I use the word “hate” too often but I really hate the term branding. It’s a vague buzzword for many people. What are you branding? What’s the brand? The product? The company? You? […]
How To Ask For Anything Via EmailRead More
I received an email from someone who, after some praise and other blabbing, wrote “It would be great to chat with you.” Guess what… I don’t “just chat” with random hipsters who email me. He wrote a book and is trying to promote it. That’s fine. However, the entire tone of the email is just […]
80%Read More
Eighty percent. That’s been my struggle. I have an itch to get things perfect. 100% or naught. Not 99%. It has to be perfect. Because of that small difference, I put things off. I procrastinate. I hesitate. I feed “The Resistance,” as Steven Pressfield calls it. It’s been a struggle of mine for most of […]
Your Customer Wants To Believe You, And Lives In FearRead More
Most people you meet believe what you say. They want to believe it’s true. They’re waiting for something magical to hit them. And they believe in the magic.
They believe there is some pill that will cure their (fill in the blank) problem. Make them rich. Make their life happy. Etc.
They believe it exists.
And they’re searching for it.
It’s a form of what psychologists call...
It's Not Your FaultRead More
There’s a tightly held marketing secret I might let you in on. You’ve never heard of it because it’s closely guarded by those with serious marketing chops. But don’t feel bad you didn’t know. It’s not your fault. Do you know what else is not your fault? • It's not your fault the economy is […]
