As I write this, I’m experiencing incredible pain in my rotator cuff. I’ve taken a handful of ibuprofen to help but it’s still screaming at me to stop writing. Sitting still doesn’t stop the pain, so I continue to write. I rarely take ibuprofen, or any other medication. But I hurt. Bad. Tomorrow I have […]
Ah yes, the subtle art of persuasion.
Persuasive techniques to get into the minds of others so you can sell them your ideas, your products, or your services.
Persuasive techniques include simple things, like a genuine smile across your face, to help you get agreement. They also involve the more complex understandings of the unconscious processes behind the groups and individuals you want to influence.
Negotiation skills are different than group presentation skills. Covert persuasion techniques used in face-to-face selling are different than persuasive writing techniques. Yet, all of them involve using persuasive language patterns, influencing skills, and psychological techniques in unique ways.
Below are articles (from most recent to oldest) on persuasive techniques to help you increase your influence skills in whatever area you’re searching.
Read around. If you don’t find something about the persuasive techniques you’re looking for, just contact me with your questions and I’ll do what I can to help.
The Most Important Question You Can Ask AnyoneRead More
I'm working with a company right now to expand their sales team. It's been a lot of hands on work. I've interviewed hundreds of salespeople on the phone and in person. I'm enjoying the process of rolling around in the mud and coming out very dirty. The job interview process is filled with questions and […]
What This Unique Behavior Model Can Teach You About Influencing PeopleRead More
Neurological Levels is a map, a behavior model, showing you how your customer gets stuck. It will help you understand the thinking and beliefs behind what keeps them from buying. And it will allow you new ways to to frame, or reframe, their limitation so he will buy into your message.
You can also use this model to frame your ideas more effectively. You’ll set frames to shine a light on your ideas that make them the most appealing.
Want To Influence People? Stop Making These Common Mistakes!Read More
I know you’re making mistakes that kill your sales message. They’re small details. You probably never realized how often they occur in your communication.
Don’t think these details should be ignored just because they’re small. A small crack in the cement of your walkway expands over time. It never shrinks. One small crack is hardly noticed. But as it grows it becomes impossible to ignore. Minimize these cracks or you'll influence people to hesitate before they get to the cash register.
Persuasive Language Patterns: A Primer On Linguistic PresuppositionsRead More
“The map is not the territory.”
No map shows all details of the land it represents. Maps distort, delete, and generalize the terrain.
We do the same thing with language. In order to easily share information we have to remove many details. We distort, delete, and generalize our communication.
Eliminating Buyer Resistance Part 4: InertiaRead More
Inertia is your most challenging form of resistance. It isn’t about you, your offer, or the sales process.
Inertia is rooted in your buyer and stems from his life experience.
It can be his past failures and disappointments replaying over and over in his mind. It can be his belief he already owns/knows what you’re selling. Either way, this stops him from
