David Ogilvy, the legendary ad man, wrote:
Write the way you talk. Naturally.
This comes from a famed internal memo sent to his employees.
I love the idea and think it’s wonderful advice. However, before you hit the publish button, skim through your words and perform a quick review. Don’t use Ogilvy’s advice as an excuse for lazy writing.
The words you just vomited onto the page are there for a purpose. If you want to write to inspire, persuade, or simply get your point across clearly, I recommend you make a few edits.