Like me, you probably get a lot of emails and promotions from other marketers. Most seem to be promoting some form of a “next big thing.”
When I first started online there were dozens, if not hundreds, of people selling ideas on how to game Google search rankings.
Over time it shifted to Twitter, Google+ (hope you didn’t pay too much for those), Facebook, podcasting, Snapchat, and there’s still Google, among others. Of course, you can expect whatever the next big thing will be soon.
If you follow them, you possibly could earn a few bucks. However, you would probably have more fun if you took a few hundred dollar bills, stood outside, and light the cash on fire.
You could call it a shiny object or a fear of missing out.
We’re searching for some magic pill.
You may not want to hear this but building a business won’t happen because of the next big thing.
There is no magic pill.
You need fundamentals.
I was fortunate to discover direct mail. The first mailing I did made me a very religious man. There was a lot of prayer involved.
Some worked, some didn’t. And it hurt when it didn’t. Without fundamentals the times that didn’t work could’ve put me out of business.
Today, you can start a “business” for under $100. Anyone can do it. But you won’t be running a business when you’re chasing magic pills.
All you’re doing is moving from promotion to promotion.
And a promotion isn’t a business.
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