Friction Free Sales and Marketing

Reduce Your Customer's Psychological Resistance...
And Sell More Easily & Naturally

Make Your Sales Process A Greased Slide

Do you want the fastest and easiest way to increase your sales? Eliminate the psychological resistance going on inside your customer’s mind. You’ll stack dollars onto the bottom line while forging an alliance of satisfied customers.

Sales & marketing training teaches you about features and benefits, gaining attention, building interest, and creating desire. All good things to motivate and push your customer to buy. But they don’t address the resistance everyone experiences before, during, and after the sale. Removing the resistance is how you create a sales process that’s like a greased slide…

And why I call it Friction Free Sales and Marketing.

Friction Free Sales and Marketing Book

This Is Really Good Stuff

“Either I’m a fool and don’t recognize a fake – or your stuff is really good!! And, by the way, I’m sure its the latter. I don’t praise people often, but when I see something exceptional I like to send a note… I have been teaching sales for over 35 years and, though I do some of what you talk about in your articles, understanding how it works will make a huge difference in what I do and teach.”

Flyn Penoyer – Empowering Inside Sales

Stop Losing Money Over And Over Again

“You may think you’ve read all you need to know about sales and marketing, but Matt covers the most basic, fundamental part of it that most people forget, and causes them to lose money over and over again. Deep psychological insight and examples that propel you into action is what sets this book apart from the pack–and if you want to stay ahead, get your hands on it as quickly as you can.”

Fel Spahr – Copywriter

I'm Matt Fox. I've been studying and, more importantly, practicing influence and persuasion techniques for over 25 years. We've proven these techniques in my businesses that involve face-to-face sales and direct marketing, both offline and online. Selling both the tangible and intangible.

The beauty of this sales framework is helping the customer sell himself. So he's asking what you need to get started. And sometimes begging, to do business with you, and only you.

Friction Free Sales and Marketing mixes the science of psychological resistance and my 25+ years of experience. It delivers you a simple persuasion framework for you to use in your business and day-to-day life.

Matt Fox

What Will Friction Free Sales & Marketing Do For You?

  • How to focus your customer’s resistance to build customer loyalty and they’re magnetically pulled in to agree with you.
  • Discover how your sales process creates resistance and how to easily flip it to your advantage.
  • How to turn the “fight or flight” response into relaxed agreement.
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    The easiest way to build customer relationships…hint, it’s not social media.
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    How your customers get defensive and how to inhibit that response.
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    The fastest way to create a story your customer can relate with and convince him almost every time.
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    3 words that will lead you into a persuasive story, even if you’re not a “natural” storyteller.
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    When is the right time and place to use “reverse psychology.”
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    How the psychological principle behind guarantees work. I guarantee this is something you need to understand and use in your business.
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    When you should use a “free trial” to close the deal, and when you shouldn’t.
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    How a marketing calendar can get to those hard to move customers.
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    How to create “bad guys” so your customer wants to work with only you.
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    When to use payment options to drop resistance.

A Tremendous Value From An Inexpensive Ebook

“No pushy sales ‘tricks’ here – it’s about understanding people.

Just looking at the notes I’ve made (the book includes practical worksheets so you can apply what you’ve learned as soon as you learn it – great idea) there’s at least 8 completely new ways of overcoming resistance I’ve learned here. That’s tremendous value from a low-priced ebook.

A couple of things I’ll be trying out I knew about but hadn’t felt like using before – but you reframed them in a way that makes me think they’ll be of use to me in my writing (overcoming my resistance!)…

Much like Dr Robert Cialdini (“Influence”), you aren’t interested in helping us become a pushier salesman (nor was I in becoming one!)

I’d recommend this for copywriters and solopreneurs. If you run a business and would like a well-written insight into your prospective customer’s likely objections, and how to overcome them, this is well worth your time.”

Peter Michaels – Copywriter

I Enthusiastically Recommend Friction Free Sales & Marketing

Friction Free Sales & Marketing is an immensely helpful and practical guide to persuasive communication. Although it’s a brilliant work of scholarship, it’s the most accessible tome on this topic that I’ve ever come across. And I’ve read plenty of them.

There’s nothing sneaky, underhanded or unethical about what you wrote here. You simply helps the reader understand and neutralize the resistance that often keeps people from acting in their own best interests.

As a professional persuader, I enthusiastically recommend Friction Free Sales & Marketing to anyone who’d like to get more yeses, easier.

Donnie Bryant – Copywriter and Professional Persuader

  • How to make big commitments seem tiny so your customer can more easily decide to buy.
  • How to communicate like a hypnotist so ideas sink in unconsciously & become virtually impossible to disagree with.
  • Why it’s important to tell someone what to do and not what not to do.
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    How to use reframing so your clients salivate at your offer, like starving wild dogs staring at a juicy steak.
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    How to leverage your customer’s past bad decisions to your advantage.
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    How to strategically use comparisons, this tweak can be one of the best tools in your toolbox.
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    How to turn your customer’s fears and failures into their compelling reason to buy.
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    How to use disruptions so your sales message sink in below consciousness, tickling the back of your customer’s mind.
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    How to get the customer who doesn’t want to do anything moving forward.
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    How to use time to your advantage and gain big commitments… and this isn’t about “limited time offers.”

Get instant access to Friction Free Sales and Marketing.

This is the only book on the psychology of resistance written specifically for you, the sales and marketing professional.

You get BOTH a PDF and Kindle version of Friction Free Sales and Marketing.

Choose which package you want now:

Friction Free Sales and Marketing Book
Book and Interviews


Only $7

You get BOTH a PDF and Kindle version of Friction Free Sales and Marketing.

You also get 2 bonus interviews discussing the resistance principles in more depth, with more ways for you to quickly use what’s in the book. A $77 value.

Friction Free Sales and Marketing Bundle
Book, Interviews, and Elegant Metaphors


Only $17

You get everything in the Book offer PLUS the 2 bonus interviews.

And, Introduction to Elegant Metaphors so you can weave elegant metaphors to bypass resistance.
Total value: $124.

Money Back Satisfaction Guarantee

As always, you also get our no-hassle 1 year money back guarantee.
Not that you'll need it.

Get these bonuses: Over 2 hours of interviews going into more depth on the psychology of resistance.

Donnie Bryant interviews me and we dive into the importance of selling and how to guide the customer so he naturally influences himself. He’s a copywriter and top notch persuader. It’s a deep swim through the strategies behind what’s in the book. You’ll love it.

David Dassow interviewed me for his $77/month coaching program for ‘pre-need funeral salespeople.’ Talk about resistance. They sell funerals and cemetery arrangements to people who are still alive. I dig deep (pun intended) on how to eliminate resistance so the objections don’t appear.

Get instant access to Friction Free Sales and Marketing.

This is the only book on the psychology of resistance written specifically for you, the sales and marketing professional.

You get BOTH a PDF and Kindle version of Friction Free Sales and Marketing.

Choose your package now:

Friction Free Sales and Marketing Book
Book and Interviews


Only $7

You get BOTH a PDF and Kindle version of Friction Free Sales and Marketing.

You also get 2 bonus interviews discussing the resistance principles in more depth, with more ways for you to quickly use what’s in the book. A $77 value.

Friction Free Sales and Marketing Bundle
Book, Interviews, and Elegant Metaphors


Only $17

You get everything in the Book offer PLUS the 2 bonus interviews.

And, Introduction to Elegant Metaphors so you can weave elegant metaphors to bypass resistance.
Total value: $124.

Money Back Satisfaction Guarantee

As always, you also get our no-hassle 1 year money back guarantee.
Not that you'll need it.

I’ve been writing sales copy for nearly 10 years and I still found plenty of new persuasive techniques to use here. In fact, I was literally highlighting actionable steps to take every 2-3 pages. And the worksheets are very helpful, I can see me using these for every sales letter I write.

Stephen Dean – Copywriter

You’re workbook is something people who sell need to check out.

Bob Poole – Sales Coach

As a quick reference I keep a copy of Friction Free Sales and Marketing on my iPhone at all times.

Brian Ahearn – Sales Trainer

* Kindle is a trademark of Amazon.com, Inc. or its affiliates. Disclaimer: Any promise or implied promise of money or profits isn't guaranteed. Naturally, you only get out of it what you put into it.