Nothing bad ever happens to me.
Why should I care?
– Oingo Boingo
Last week was the summer solstice. The longest day of the year (and hottest day this year, yet).
And, this occurred during the 3 days we were without air conditioning in our home. I wrote about it last week.
I received replies from people who had been through similar situations.
Yet the reply from Friction Free Sales and Marketing owner, Gary Barclay was my favorite. He wrote:
“I love the way you take everyday situations and turn them into an informative email. Proof once more that story sells.”
When you habitually write you start to realize nothing bad ever happens to you. Because you always have a story to tell.
Yes, bad things will happen. You don’t need to seek them out.
Good things happen too. And they’re a helluva lot more fun to live through.
Either way, good or bad, you have a story. You just need to find it. Bring out the details and relate it to what you’re selling.
But you have to get started.
It will feel fake at first. It will feel forced.
So does everything when you first begin.
But, as Gary smartly said, “story sells.”
And that’s why we’re here. To sell more.
Stories bypass resistance.
Like a Trojan horse.
Slipping your sales message behind the heavily guarded defense.