If you persuade the masses or individuals, one of the most important people that made what we do possible was Edward Bernays. He wrote one of my favorite books, “Propaganda.”
Edward was the nephew of Sigmund Freud and was the first to bring many of the psychological theories he came up with for marketing and selling.
Here are a couple of videos on Bernays and what he pioneered. I highly recommend spending the 10 minutes for each video and picking up a copy of his book, it’s a quick and easy read.
Part 1
Part 2
Create Your Friction Free Sales Machine
Download Your Free Guide To The Psychology Of Resistance and Discover Your Friction Free Sales Machine
By: , follow on Twitter
Post last updated:
Disclosure of Material Connection:
Some links may be "affiliate links." This means if you click on the link and purchase an item, I will receive an affiliate commission. I only recommend products I think are valuable to you. This disclosure is in accordance with the Federal Trade Commission's: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
