It’s summertime and I’m enjoying the heat outside.
While we were swimming a bee buzzed by my head. Instantly my hand flew up and started waving in the air to swat it away.
No thought. My hand and arm just acted on its own. Slapping at the air and hitting nothing.
I probably looked a little funny. But it just happened. An instant reaction.
We have reactions like this all the time. Maybe your arms don’t start flailing around but things trigger your “other than conscious” mind.
It’s the part of your mind that stops you and you can’t justify why. It says, “Whoa partner. Something doesn’t feel right here.”
I’m sure you’ve had that happen before.
On the other hand, it’s also that part driving you to buy. It’s the part triggering you when you say things like, “I just have to have it.” (while causing those bits of drool to drip out of the corner of your mouth)
This trigger can be the make it or break it point for your sale.
The bee was gone before my hand came near. But the unconscious trigger was set to follow through.
Do you want to make more sales?
Then you want to find those unconscious triggers.