Get your customer to picture himself buying your product.
That's what you're told to do. And it's good advice.
However, think about this:
If a picture is worth a thousand words, how much is a movie worth?
My guess? Millions. And not just words.
Sales is a process. It's not a stagnant image.
Buying is a process. It's not a single image.
Buying starts at point A and moves to point Z. And you dance through all the letters in the alphabet along the way.
It's a movie with a beginning, middle, and an end.
Emotions are the same.
They start, peak, and fade away, into the next emotion.
And the two go hand in hand.
The images and movies in your mind trigger your emotions.
Your emotions alter the movies and images in your mind.
A picture is nice. But a movie involving all your senses amplifies your emotions.
And the same thing occurs within your client.
Don't just paint a picture. Create a movie with drama, humor, and a happy ending. With (E)Motion.
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