One of the small joys, and also a nuisance, when you operate online are the emails from people who just want to use you.

You should be familiar with the principle of reciprocity. If not, watch this short animated video on the 6 principles of influence that made Robert Cialdini famous.

If you don’t want to watch, the principle of reciprocity states that if you do something for me then I’ll feel compelled to do something in return. That’s the bastardized description. There’s a lot more to using it successfully.

Simply because you give something does not mean someone will return the favor.

What makes me laugh are people who don’t even try. They just want to take.

Last week I received an email from someone I don’t know, let alone ever heard of.

This is what he wrote (straight copy/paste):

Hi Matt,

I listened to your podcast - FtL - 17, awesome interview with Scott Oldfield, loved it!

I’m doing a big business coaching giveaway and thought your crowd might be interested.

It ends Friday 1st July 2016. The winner gets Win an Entire Year of business coaching worth a $12,000 value!

If you think it would be a good fit, mind sharing it?

PS: I put together a pre-filled out tweet (link redacted)

Yes, actually. I do mind.

I don’t know what makes someone arrogantly think this is a good idea. I’m sure it falls under the idea that if you asked every woman you meet to sleep with you eventually 1 will say “yes.”

But that’s just wrong.

You gotta give before you can take. And just because you give doesn’t mean you should expect something in return. Reciprocity can fail too.

Work your romance. All influence is a form of seduction.

In business and life, we all like to play our games.

If you want to understand the game to influence without resistance, get your copy of Friction Free Sales and Marketing today.

And, if you’re curious, you can listen to the interview with Scott Oldford here (Not Scott Oldfield).

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