Robert Cialdini’s Influence: Animated Video

Influence, Science and Practice Book

I’ve never written on Robert Cialdini’s 6 weapons of influence because they’ve been written about so often. They’re like graffiti decorating the internet’s persuasion walls.

I’m not really writing on them now. You’re getting a video. A video Cialdini’s company, Influence At Work, released recently. Watch this hypnotic (12 minute) animated video.

The 6 principles of influence Cialdini covers (reciprocity, liking, social proof, scarcity, authority, and commitment and consistency) can be used almost everywhere. They’re ‘big chunk’ principles of persuasion that universally apply.

If you haven’t read Robert Cialdini’s book Influence yet, pick up a copy today and jump in head first. It’s considered the bible on influence. No other book out there is mentioned by so many people in marketing, business, sales, etc.

If you want to dive into the principles before picking up the book, check out what my friend Brian Ahern has written here. Brian’s a certified Cialdini Method trainer and has dozens (hundreds?) of stories involving Cialdini’s principles.

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Some links may be "affiliate links." This means if you click on the link and purchase an item, I will receive an affiliate commission. I only recommend products I think are valuable to you. This disclosure is in accordance with the Federal Trade Commission's: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

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