Category: Persuasive Techniques

Ah yes, the subtle art of persuasion.

Persuasive techniques to get into the minds of others so you can sell them your ideas, your products, or your services.

Persuasive techniques include simple things, like a genuine smile across your face, to help you get agreement. They also involve the more complex understandings of the unconscious processes behind the groups and individuals you want to influence.

Negotiation skills are different than group presentation skills. Covert persuasion techniques used in face-to-face selling are different than persuasive writing techniques. Yet, all of them involve using persuasive language patterns, influencing skills, and psychological techniques in unique ways.

Below are articles (from most recent to oldest) on persuasive techniques to help you increase your influence skills in whatever area you’re searching.

Read around. If you don’t find something about the persuasive techniques you’re looking for, just contact me with your questions and I’ll do what I can to help.

Identity Issues

You have an identity that controls all you do. It’s an unconscious process always running in the background. It comes out when you say what, or who, you ”are.” Are you a professional, a student, an entrepreneur, a salesperson, a mom, a dad, a smoker, a non-smoker, a conservative, a liberal, democrat, republican, libertarian, Christian, […]

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Friction Free Space

When I was at my mailbox last night I noticed a fuzzy star slowly moving across the dark sky. I thought the fuzzy speck was a plane behind some hazy clouds. Then I noticed all the stars around it were little points of light. No fuzziness. They were crystal clear. Not a cloud in the […]

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The Rubber Band Sales Secret

You pull a rubber band tight. Let it go. And, it snaps back into its relaxed shape. If you don't let go, and keep pulling, the rubber band it will break. And then snap back into its relaxed shape. I like to use this metaphor about selling. The sales process involves you creating tension with […]

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Rituals and Inertia

You wake up and what's the first thing you do? If you're like most people, do you go to the bathroom? It's a ritual you complete before anything else. It's a biologically required ritual. But it's a ritual. I'll bet you have certain patterns around this first ritual of the day, too. Yes. Even your […]

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A Brilliant Use Of Words

I’m sitting on an uncomfortable bench with a couple dozen other parents. Our kids just finished their karate belt test and the dojo’s sensei is talking to us. His gray hair and soft-spoken manner make him seem more like an aged hippie than a black belt in karate. He’s explaining the dojo’s philosophy. How they […]

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Nothing Bad Ever Happens To Me

Nothing bad ever happens to me. Why should I care? - Oingo Boingo Last week was the summer solstice. The longest day of the year (and hottest day this year, yet). And, this occurred during the 3 days we were without air conditioning in our home. I wrote about it last week. I received replies […]

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