Why? Reason Backwards

Your brain is constantly searching for reasons. Unconsciously it's running in the background, like a curious two-year old, asking "Why?"

It takes what is happening today and reasons backwards to make a cause-effect relationship. You can't not do it.

You probably have someone in your family at the holiday dinner table that likes to say, "You know what the real problem with (whatever subject) is today?" And then spews his/her reason. (Hopefully this isn't you.)

We like to simplify.

Your brain can't be expected to hold the many real reasons. So it dumbs everything down into one or two that, "make sense."

You don't want to argue with people like this because they're done thinking. They've got their answer. And anything that doesn't fit it is discarded as someone attacking them, you don't fully understand the "truth," etc.

When selling you want to provide the logic.

You can reason backwards for your customer. Help them make a good decision and logically back up the emotions they're feeling.

When you understand how resistance stop your customers you can logically and emotionally help them buy.

Get Friction Free Sales and Marketing today.

Create Your Friction Free Sales Machine


Download Your Free Guide To The Psychology Of Resistance and Discover Your Friction Free Sales Machine

We promise no spam, ever.

By: , follow on Twitter
Post last updated:

Disclosure of Material Connection:
Some links may be "affiliate links." This means if you click on the link and purchase an item, I will receive an affiliate commission. I only recommend products I think are valuable to you. This disclosure is in accordance with the Federal Trade Commission's: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Stop Losing Sales

Fix the friction points that stop your customers from buying. Download your FREE guide to Friction Free Sales now.
"I’ve paid for a lot of training that didn’t even scratch the surface of what you’re giving away for free." – Courtney James