Category: Persuasive Techniques

Ah yes, the subtle art of persuasion.

Persuasive techniques to get into the minds of others so you can sell them your ideas, your products, or your services.

Persuasive techniques include simple things, like a genuine smile across your face, to help you get agreement. They also involve the more complex understandings of the unconscious processes behind the groups and individuals you want to influence.

Negotiation skills are different than group presentation skills. Covert persuasion techniques used in face-to-face selling are different than persuasive writing techniques. Yet, all of them involve using persuasive language patterns, influencing skills, and psychological techniques in unique ways.

Below are articles (from most recent to oldest) on persuasive techniques to help you increase your influence skills in whatever area you’re searching.

Read around. If you don’t find something about the persuasive techniques you’re looking for, just contact me with your questions and I’ll do what I can to help.

Specifics and Generalizations

I feel sorry for anyone in customer support. When I'm looking for answers in support forums I often see questions like this, "I have everything setup correctly. Why isn't it working? What's wrong?" That's the equivalent of saying, "I started my car and it's not running right. What's going on with it?" Fortunately, they're not […]

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Defending The "Yes"

A single "Yes" must defend against thousands of "Nos." This is used by the productivity gurus to help you keep focused. When you say "Yes" to one project you're really saying "No" to hundreds, or thousands of things you could be doing with your time (and money). It's why we don't get as much done […]

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How To Argue And Lose Every Time

One of the first books that changed the way I looked at things was Gerry Spence’s How To Argue and Win Every Time. The title makes a bold claim but he hasn’t lost a case in court, so it is his to claim. I was looking through TheFacebook this weekend (not something I usually do) […]

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The Trump University Sales Playbook

While Donald Trump is running for president he’s also defending Trump University in court. I am no fan of Trump. I think he’s a good salesperson, I also think he has a hard time with the truth, and isn't a president. Thanks to the judge overseeing the Trump University case, we can all dive into […]

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How Writer's Block Can Make You More Sales

I’m not feeling very motivated today. Yet, I’m sitting here, at my allotted time, to write today’s email. I’m not sure what I will write about. I planned on something for Memorial Day. Everyone is doing that and I don’t want to sully the meaning of Memorial Day. I don’t have any exciting topics in […]

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How To Use Miller's Law To Get The Truth

I asked the man what he did for a living. He told me he was a commercial real estate agent. He used to manage and own many rental properties. He didn’t answer my question. I asked what he did. He told me what he used to do. After some entertainment of his answer I asked […]

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