When I was 19 I worked at a bank. I was a teller. If you're old enough you may remember this. You actually walked into the bank to deposit and cash checks, move money between your accounts, etc. Most of the stuff you do with your phone or at an ATM now. I met thousands […]
Ah yes, the subtle art of persuasion.
Persuasive techniques to get into the minds of others so you can sell them your ideas, your products, or your services.
Persuasive techniques include simple things, like a genuine smile across your face, to help you get agreement. They also involve the more complex understandings of the unconscious processes behind the groups and individuals you want to influence.
Negotiation skills are different than group presentation skills. Covert persuasion techniques used in face-to-face selling are different than persuasive writing techniques. Yet, all of them involve using persuasive language patterns, influencing skills, and psychological techniques in unique ways.
Below are articles (from most recent to oldest) on persuasive techniques to help you increase your influence skills in whatever area you’re searching.
Read around. If you don’t find something about the persuasive techniques you’re looking for, just contact me with your questions and I’ll do what I can to help.
Add Drama And Theater To Your PricingRead More
I met with three different painting companies. My bride wants the house painted. We moved in 5 years ago but the house probably hasn't been painted since it was built. The first guy was clean cut, young, and seemed a little nervous. He walked around the house with me and explained, in painful detail, what […]
4 April 1984Read More
4 April 1984. The beginning of Winston Smith's first journal entry in George Orwell's classic, Nineteen Eighty-Four. Over the past few years I regularly repeat one of my favorite lines from the book (and the song Testify by Rage Against the Machine): "Who controls the past controls the future; who controls the present controls the […]
Dig DeepRead More
"When your values are clear to you, making decisions becomes easier." - Roy E. Disney If you want to make easier sales, you need to understand your customer's values. In this simple behavior model I lay out the hierarchy controlling human behavior. Values are 2nd from the top. What's important to your customer? That is […]
How Do You Justify $2.7 Million?Read More
This happened to a friend's grandmother. The media spun it to make it sound sensational. Something ridiculous. Something any idiot could have easily avoid. And the problem with our legal system. What happened? She spilled a cup of coffee in her lap. The burns were unbelievable. You couldn't imagine coffee could be that hot. But […]
It's Easy To Lead People To WarRead More
It's easy to lead people to war. The war could be against another country. It could be another's religion. It could be another's political party. "Of course the people don't want war. But after all, it's the leaders of the country who determine the policy, and it's always a simple matter to drag the people […]
