Get your customer to picture himself buying your product. That's what you're told to do. And it's good advice. However, think about this: If a picture is worth a thousand words, how much is a movie worth? My guess? Millions. And not just words. Dollars. Sales is a process. It's not a stagnant image. Buying […]
Ah yes, the subtle art of persuasion.
Persuasive techniques to get into the minds of others so you can sell them your ideas, your products, or your services.
Persuasive techniques include simple things, like a genuine smile across your face, to help you get agreement. They also involve the more complex understandings of the unconscious processes behind the groups and individuals you want to influence.
Negotiation skills are different than group presentation skills. Covert persuasion techniques used in face-to-face selling are different than persuasive writing techniques. Yet, all of them involve using persuasive language patterns, influencing skills, and psychological techniques in unique ways.
Below are articles (from most recent to oldest) on persuasive techniques to help you increase your influence skills in whatever area you’re searching.
Read around. If you don’t find something about the persuasive techniques you’re looking for, just contact me with your questions and I’ll do what I can to help.
Make America Great AgainRead More
Donald Trump's slogan is "Make America great again." It's the foundation he's running on. It's a great slogan that is easily adopted by every voter who's upset with the state of my country. It's a great slogan because of one word: again. Take out the word again and you have, "Make America great." It doesn't […]
Humor For Fun And ProfitRead More
Recently I had the fortune to chat with David Nihill for my Fail To Learn Podcast. He’s the author of Do You Talk Funny? 7 Comedy Habits to Become a Better (and Funnier) Public Speaker. (I highly recommend the book. It has solid exercises to help your improve your presenting and speaking, with or without humor.) I […]
RoutinesRead More
Another new year has started. Are you tired of the New Year Resolution info that floats this time of year? It's the same routine each time this year. Set your goals. The past is behind you now. Time to start over. Big change is ahead. It's the same routine each year. And that's the key […]
Decisions: It's Easier To Change Comparisons Than FactsRead More
We want them to make a decision that is good for us and also good for them. We attempt to use facts and figures to manipulate the prospect. And as we know, that doesn’t work well. Why? Well a decision is actually a process, not a thing. The word decision comes from the verb to decide. We want the customer deciding...
The Question GameRead More
My son has been reading the Dangerous Book For Boys. It has a game we found to be a lot of fun. It's rather challenging. And it's a great lesson in the art of persuasion. Here's the game: One person asks
