Have you ever thought? "If only I had my MBA, a doctorate, or some industry designation, things would be easier." While those are nice, they're not necessary. When I first started in the financial services world, I thought that too. I thought I needed a fancy degree. I thought I needed one of the many […]
Articles on social influence. How to persuade your customer's emotions, beliefs, and unconscious to drive behavior changes.
Superstitions, Bad Luck, And Making Meaning Out Of Nothing ImportantRead More
I don’t enjoy gambling. It’s is a prickly situation. Gambling brings out some extreme beliefs and behaviors in many people. Even someone like me who’s conscious of what’s going on can get swept away.
It started after I placed my first bet.
I walked up to the cashier and said, “$10 on number 5 to place in the first race.”
Two Minutes HateRead More
"The next moment a hideous, grinding screech, as of some monstrous machine running without oil, burst from the big telescreen at the end of the room. It was a noise that set one's teeth on edge and bristled the hair at the back of one's neck. The Hate had started." - from George Orwell's, Nineteen […]
4 Sales Words To AvoidRead More
Words are the most powerful tool you have in your business. Throughout history, people have eagerly marched into war and fallen in love because of words. The right words change minds, draw up emotions, and create action. The wrong words will do just the opposite. The wrong words will block communication. One wrong word plants a seed of doubt. These […]
One Special Word And Its Effect On Your Thoughts, Behaviors, And BeliefsRead More
"Because" is a special word. It links two thoughts together in a logical form. This form can be used to your advantage to change the thoughts, behaviors, and beliefs of those you want to influence.
The word "because" will help you gain compliance when you want to persuade. It's also the structure of how we form beliefs in our mind. When you use these two tools together you'll be able to increase your influence drastically.
There's A Sucker Born Every MinuteRead More
Barnum is best known as a showman. His humbugs entertained millions of people in his day. And with the circus that bears his name today, he’s still entertaining.
Here’s a list of my 17 favorite quotes from Barnum that I think capture his business and personal philosophy. Many businesses today could learn a lot from him.
