Social Influence

Articles on social influence. How to persuade your customer’s emotions, beliefs, and unconscious to drive behavior changes.

Blah, blah, blah this year

I’m not one who spends a lot of time on social media. I do enjoy diving into The Twitters every now and then and reading what’s going on. Over the past couple weeks it’s been a lot of “Woe is us. 2016 is so bad,” and, “2016 is killing everyone and everything.” That may be a little extreme but there’s definitely a feeling that this year …

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My Dog’s View Of People


Woof. This is Winston. Matt’s dog. Matt has been away training some company’s salespeople this week. I haven’t seen him much. I’m really happy to see him when he gets home. But no matter how much I wag my tail and jump up to greet him, he looks exhausted. He probably hasn’t emailed you much this week. So I climbed up the desk to tell you …

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Selective Rationalization

When we want to do something, and don’t think we can, we compare ourselves with those who do it well and look for all the ways they’re different. They’re smarter. Have better luck, leads, connections. Etc. When we think we can do it, we find all the ways we are similar. This is like the Henry Ford quote, “Whether you think you can, or you think …

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Silence is golden. No. Silence more valuable than gold. It is priceless. Sit two people in a room and introduce them to each other. They’ll start talking. If silence does come over them, it will become uncomfortable. As the silence drags on it become a pressure so tight that one will eventually start talking. People always feel a need to fill the silence. Like it’s a …

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